Jaguar. The brand is immediately recognisable and evocative of the kind of luxury and sport performance available only in elite dealerships.

How do we entice more prospects to make their dreams a reality? Starting from the idea of getting them to test drive the car of their dreams, our marketing mechanics designed a convincing relational marketing strategy that shines with elegance and pertinence.

From the time a prospect comes into the dealership, he is involved and asked for his opinion. His preferences are then stored and form the basis for the follow-up communication to get him to come back, schedule and ultimately test drive his dream car. A high-performance marketing engine for a 100% Jaguar experience.